But when Barfi’s dreamy eyes are met with the harsh realities of the materialistic necessities of a good life, Shruti and Barfi part ways and the former goes back to her hometown Kolkata and gets married. Barfi is a fearless, zestful, nimble and lovable boy who refuses to get bogged down by his disability or circumstances. This boy falls in love with the pretty Shruti (Ileana D’Cruz) who is all set to get married in three month to this ‘right by the book’ guy until she meets Barfi. Of course, both are fantastic actors.įor those who were aware of the Tipp-Ex campaign, Barfi is simply a sweet, harmless déjà-vu.I finally managed to watch Barfi and as anticipated, it was a welcome breather from the recent run-of-the-mill Bollywood releases.īarfi is the story of an incredibly charming deaf and mute boy from Darjeeling played by Ranbir Kapoor. While in the former, the user controls RK, in the latter it is the hunter you get to control.
Thankfully, the channel is still live here.īarfi’s YouTube campaign is only a slight modification of Tipp-Ex campaign. Tipp-Ex, a whitener company launched “A hunter shoots a bear” campaign last year. I am not sure if there is any such concept as plagiarism of digital strategy. RK does a fine job in explaining and reminding what the user needs to do at different stages. The campaign is easy for a dodo to understand. I will let you guys explore and experiment with words. Similarly you can choose option B and make Barfi laugh, cry, and smile and set other moods. For instance, if you want Barfi to get slapped, type in that word and so on. In a tutorial video, you will see how RK asks Barfi to “get flowers” by typing in the box and Barfi performs that action.The users can type in any word of their choice and watch Barfi in action. RK will then ask you to put a word of your choice in the box and watch Barfi perform. Once the user selects either of the options, a video plays with an interactive dialog box on the top.
Find out how Barfi impresses girls – Barfi’s Patao-shala.The user is given 2 options by means of which he can interact with the character, Barfi. Roughly 40 seconds later, the interactive part begins.
Ranbir Kapoor played by himself introduces Barfi, the protagonist. The moment you land up on the page, a video begins to play. UTV Motion Pictures has created a custom page for Barfi on its YouTube channel. If I remember correctly, the campaign was hailed the biggest digital campaign in India.Īlmost a year later, Barfi has decided to follow the same route. The channel was interactive, and Shahrukh Khan was all over the screen, pixel for pixel, doing his “superhero” stuff in a visually enhanced YouTube channel. We were not half as impressed by the movie Ra.One as we were by its YouTube campaign.
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